No website necessary: The contact information stored in the DNS is readily available and efficiently delivered to any device without the need for a website or a webmaster.

 Speed: The Domain Name System is optimized for speed. Because it is DNS-based, a .tel lookup takes just a fraction of a second, and is much quicker than loading a typical web page.

 Real-Time: Whenever you update your data in the DNS, the change “goes live” immediately.

 Improved Control: Traditionally, search engines are forced to "read" entire web pages and guess the keywords. The .tel uses the data you supply to the DNS to tell search engines exactly where the keywords are, thereby improving your control over your search results.

 Optimized for mobile devices: The traffic generated by a .tel lookup is so small that it remains inexpensive for consumers. The data is also presented in such a simple way that the .tel easily integrates into address books and allows for advanced navigation on all mobile devices.

 Scalable: The DNS is a fully scalable and decentralized system that already handles billions of queries each day. It is perfectly suited to become the most reliable global directory of contact information and keywords.

 Global: The DNS is ubiquitous. Everything on the Internet uses the DNS all the time and all information stored within the DNS is globally accessible from any device connected to the internet.

 Encryptable: Data stored in the DNS may be encrypted so that only authorized users may access it, ensuring total privacy.