Incumbent would be responsible for the following -
-Should have thorough knowledge of online tools and media.
- Responsible for generating and executing online campaigns and promotions.
- Ensuring that targeted increase in revenues & market share is met for the assigned region from New OB & Retention efforts.
- Should have the working knowledge in affilate Marketing, Search engine Optimization, E-mail marketing, Pay per click advertising mangement, Website advertising, Viral Marketing, Public relations, A/B or Split and Multivariate Online testing.
- Set up, Management & Optimization of PPC campaigns on Google Adwords, Yahoo Search Marketing, Amazon Clickriver, MSN Adcenter to increase Sales, Gross profit margin & maximize ROI besides exploring potential avenues to run PPC camapigns profitably.
Skill Sets Required
- Strong analytical and online marketing knowledge.
- Should have the working knowledge in Google AD work.
- Excellent interpersonal & communication skills.
